The work

Three local businesses, before and after.

Each of these is a real business near here. I found what was getting in their customers' way on a phone, rebuilt the site to fix it, and showed the owner before putting it here.

Booking layoutHoosick Falls, NY

Nick's Barber Shop

A one-chair barber shop on John Street. The booking worked. The page around it didn't.

What I found

The booking page took over fifteen seconds to show up on a phone. Most people give up after three.
While it loaded, the Book button slid down the screen, so people tapped the wrong thing.
For nearly two seconds after the page appeared, tapping it did nothing.
It wasn't really a website. No photos, nothing about who cuts the hair, and the prices easy to miss.

What changed

The booking wasn't touched. Every Book button goes straight into the Square booking Nick already uses, on the right service.
Three pages around it: Home, Services, Book, with the prices and times up front.
Nothing on the page moves after it appears.

Nick's Barber Shop, on a phone, before and after
On a phone	Before	After
Shows up in	15.6 seconds	1.3 seconds
Jumps while loading	Yes	No
Frozen after it appears	1.7 seconds	0.1 seconds

The rebuilt Nick's Barber Shop homepage: the headline 'A good haircut, on John Street', a Book an appointment button, and an empty space marked for a photo — The photo spaces are empty on purpose. The shop has no pictures of its work online, and I won't use stock photos of someone else's barbershop.

Menu layoutCherry Plain, NY

17 Cherry Plain Square

A family restaurant and bar on Route 22, with a wood-fired oven and forty taps. The old site mentioned both in the fourth sentence of an About paragraph.

What I found

Twenty-three seconds to show anything on a phone.
A full-screen ad covered the menu before anyone could read it.
For over a second after the page appeared, tapping the phone number did nothing.
The good part was hidden. The tagline said nothing about the food. The oven and the taps were buried.

What changed

“Wood-fired pizza and 40 taps” is now the first thing on the page.
The whole menu on one page, as real text. No PDF, no pinching and zooming.
Seven pages became three. The party ad became a section, so nothing covers the menu.

17 Cherry Plain Square, on a phone, before and after
On a phone	Before	After
Shows up in	23.3 seconds	2.6 seconds
Ad covering the menu	Yes	No
Frozen after it appears	1.3 seconds	None

The rebuilt 17 Cherry Plain Square homepage: 'Wood-fired pizza and 40 taps, in Cherry Plain' beside a photo of the tap wall — The rebuilt homepage. Photographs used with the owner's permission.

Quote layoutGrafton, NY

Grafton Auto Service

An independent repair shop on Route 2 with no website at all.

What I found

No website. Someone searching for a repair shop nearby found nothing to click.
Two online directories listed the shop in two different towns. Google couldn't tell which was right, and neither could a customer.

What changed

A four-line quote form at the top of the page: name, phone, vehicle, and what it's doing.
Services named the way people search for them, not the way a shop talks about them.
The towns it serves, listed, so a customer knows the drive is worth it.

Grafton Auto Service, on a phone, before and after
On a phone	Before	After
Website	None	Three pages
Asking for a quote	Phone only	A four-line form
Towns it serves	Not listed	Listed

Screenshot to come

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I'll look at it on a phone, the way your customers do, and send back a short video with the three things I'd change first. No charge, and no sales call unless you ask for one.

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